Majestic Warrior Launches Auto Repair Marketing Specialty

Phoenix AZ based Auto Repair Marketing by Majestic Warrior offers a range of services designed to improve the performance of digital marketing efforts for auto repair businesses. The Majestic Warrior team can provide techniques and tips to increase traffic and increase website conversions.

 — Majestic Warrior and Shannon Adams are pleased to announce the launch of the company’s new auto repair marketing services. The professionals at Majestic are proud to have the knowledge and experience to provide some of the best auto shop web design and local SEO services. It is important to understand and know what the auto repair and transmission repair online marketing space needs to make the client’s shop stand out. The professionals can take a client’s auto shop business to new heights with the help of online marketing services and website design innovations.

A spokesperson for Majestic Warrior explains, “Our internet marketing specialists can help you establish your auto repair business as one of the most reputable names in your local area. We can do this by strengthening your online brand and broadening your reach. Our web design for auto repair shops is just one component of the service we provide to our customers. Aesthetically pleasing, functional and responsive websites help each visitor to the site have a positive experience.”

In addition to offering website development and ideas, MW also provides a wide range of online marketing services. Obtaining a website is not difficult, but it can be challenging to ensure that the site works toward increasing the client’s business. The team can create a design and put the pages together in a way that appeals to website visitors. Majestic Warrior techniques are applied in a way that the rankings of the site are targeted and placed before the maximum number of potential new customers.

In addition to producing high-quality websites, the team of professionals at Majestic Warrior works with clients to promote the website online with services such as: social media marketing, SEO services, search engine marketing, Google maps optimization and reputation marketing. The team offers some of the best digital marketing services there is for auto shops.

Contact Info:
Name: Shannon Adams
Organization: Majestic Warrior
Address: 18631 N 19th Ave #158, Phoenix AZ 85027
Phone: (888) 717-6864

Video URL:

Find the original press release found published at

Majestic Warrior Launches Auto Repair Marketing Specialty was originally seen on website of Majestic Warrior


How Branded Links can Maximize Your Search Visibility in Search Engines

When launching an internet marketing campaign or simply promoting content from your website, one of the primary goals is for the website to appear in the top results list in various search engines. In this way, you can drive more website traffic or turn those visitors into actual customers for the products and/or services that you offer.


Branded Keywords for Search Engine Optimization (SEO)

Basically, you are targeting local search engine optimization for your website. One of the easiest & safest ways you can do this is to utilize branded keyword anchor text.

Branded keywords are the particular words or terms that users may type in search engines when they look for your site or your products and services. These include your brand name, website name, variations of your name or any other property that may direct them to your site.

This means the user has already heard about you and they are trying to look for you using Google, Yahoo or Bing. Thus, the use of branded keywords may serve you several advantages:

  • Branded keywords provide you one of the easiest means to rank for a particular search/query result. Unlike generic keywords, your unique company name or brand name sets you aside from your competitors on the same niche.
  • Investing/bidding on branded keywords may incur relatively lower advertisement costs since it is already specifically relevant to your company name.

Thus, branded keywords can vitally lead people to your site – without having to allocate much more funds from your campaign budget.


Backlinks – Quality & Quantity

Meanwhile, another factor that also influences search rankings is the number of backlinks a particular website has. These are simply the links from other websites, pages, directories, press releases or any other medium on the internet that directs visitors to your website. It’s not just about how many backlinks you have, but also the quality of the backlinks that matter for today’s SEO standards. (We will dive deeper into this with much more detail on another post)

Types of Links You Want to Acquire:

  • Niche Related
  • Authoritative Links
  • Trusted Links
  • Seed Site Links

Some examples of high quality niche related links using our website as an example (these are also authoritative and trusted sites):


These serve as one of the main indicators that search engines use to interpret your content to be relevant to a particular search query. In turn, the more backlinks you have may also mean the more ‘votes’ you have from different websites.

These websites may be in a way, referring to or recommending you because of the quality of your content, the credibility of your site, and etc.


Incorporating Anchor Texts in Backlinks

One way to create backlinks is through the use of anchor texts. Anchor text is simply the visible text that is present in a given hyperlink.

Since backlinks are used as an important basis for the relevance of your website to a particular search query, the anchor texts should be also able to provide contextual information of the link’s destination.

Thus, it may be useful to use branded anchor text backlinks or branded mixed with a keyword phrase.

However, it is important to note that the basis of backlinks as indicators for search rankings do not only refer to the plain numbers of websites pointing to your page. It is also rather influenced by the popularity and the credibility as well of those sites that refer you among many other factors.


What are Branded Links and how they can help in SEO

Branded links are essentially a directory or url that was created out of the brand name or any related term that can be associated to the name of your company, the content that you share, and etc.

The use of branded links is also beneficial for but not limited to the following reasons:

  • They are shorter and easier to read and thus, are easier to remember.
  • Unlike simple shortened links, branded links make you unique.
  • Since it incorporates brand name, it thus gives your brand more exposure and gives users an idea of the content that you share.
  • They are a safer backlink anchor text to your website (Google has stressed the importance your brand should be)


How to Create and Use Branded Links

When using branded links, it is important that you do not only formulate a link that incorporates your brand or website name. Make them as short and relevant as possible to the content that you are trying to present or the product that you promote.

  • There are services or tools, which you can use to shorten your links. (, are 2 that are among our favorites to use) (You can also do some Ninja stuff using 301 redirects from these link shortener services)
  • For branded links, it is especially convenient to use custom or branded domains that you can acquire for a low cost.

For example, the most popular companies have their custom domains as shown: for has for

The latter are not really different websites, but clicking on or typing those will still redirect you to the original website.

  • Keep in mind that the domain extension doesn’t necessarily have to be .com. It can be everything that you can incorporate to your brand name. For example, uses as one of their branded links.

So basically, you create lists or particular keywords which you can use for your branded links, use a link shortener tool or service, choose and acquire a custom domain, and share these links to your different communication channels.


Backlinks and Link Profile

All of these backlinks then are what that make up your backlink anchor text profile, which is also known as your link profile.

When you create a backlink, this is indexed by Google and places it into a database (which is your link profile) that points to your specific website. From then on, the algorithm is employed which then establishes your rankings.

As mentioned earlier, it is important that your website is not just credible, but that your link profile shall be just as credible.

For example, if you are using too much of anchor texts that partially or exactly match particular keywords in search queries, you make it seem obvious for search engines that you are just trying to rank for that particular keyword.

So, what then makes a good link profile? It is important that the link profile is as natural as possible. It is important that they do not only look natural but they themselves should be natural.

A natural link profile should satisfy the following:

  • The websites that point to your site should have an established authority or credibility for the content that they share.
  • It is useful that the content of your website are also relevant to the websites that refer you.
  • Your links that should points out to where they are intended unlike misleading, spam sites or links
  • Most importantly, the anchor texts you employ should be as diverse as possible.


Some Types of Anchor Text to Use:


Notice how we have exact match keyword phrases as last. In today’s SEO environment you want to look as natural as possible and exact match keyword phrases are not natural. You want to use these types of anchor text on your most powerful links from niche related websites. You also want to avoid areas of syndication of exact match anchor text. Syndication is a great tool, but in this case can do a lot of harm when you are using exact match anchor text for your backlinks.


Diversifying Your Link Profile

To emphasize the last point, a diverse link profile suggests that you are not simply trying to rank for your profile but it is that many websites are actually vouching for you because of your content.

This is then where the use of branded links comes into play.

As mentioned, branded links make it easier for you to target SEO. Thus, these should also have a good share on your anchor text percentage.

One of the ways to diversify your link profile is to use branded links with keywords. As SEO analysts would recommend, 35% to 90% of your link profile should at least tell something about your brand.

Diversifying your links can also mean where you get the links from and link sources. We will discuss this a lot more in depth on another post. 


Anchor Text Percentages to Follow:

Branded Variation Anchor Text – 60-75%

Naked Link Variations – 20-25%%

Generic – 5-10%

LSI/Partial Match – Less Than 3%

Exact Match Anchors – Less than 1%


Also Remember Keyword Density for Each Page: (Helps avoid over optimization)

1 Word Phrases Less than 3%

2 Word Phrases Less than 2%

3 Word Phrases Less than 1%


This is on a page by page basis, Google does not rank websites, it ranks web pages. Each page should have this type of formula.


In conclusion, the use of branded keywords and branded backlinks are both essential in increasing your search visibility in different search engines. Branded keywords are specifically important because it can easily point out to your brand name. You can utilize those for the backlinks that you create which is also one of the important indicators for search rankings.

The most important key is to balance the use of different types of backlinks. You do not under-optimize or else you may just flank in the rankings as much as you do not over-optimize that you may be flagged by Google for penalties.

How Branded Links can Maximize Your Search Visibility in Search Engines Find more on: #webdesign by Majestic Warrior


Majestic Warrior Launches Water Damage Online Marketing Specialization

Majestic Warrior is pleased to announce our specialty and another core focus on water damage restoration online marketing. We have helped many water damage companies with lead generation, SEO, local SEO and social media marketing. Our team is experienced in building optimized and responsive water damage websites that are designed to convert more visitors into customers.

Water damage restoration companies can be excited as Majestic Warrior announces the launch of expert online marketing enhancement services.

Doing online business requires loads of exposure and traffic, because prospective customers have many options to choose from when searching online to find a company. With the competition for Google Places as high as ever, it might be the right time to try out the services of Majestic Warrior including: SEO, website design, social marketing and reputation marketing services.

The company is reportedly into the business of creating dynamic and unique websites which will amplify conversion of customers. The SEO services rendered by the company allows customers to dominate the search engines by creating a web content marketing strategy for Majestic Warrior’s clients. The social and brand marketing the company provides is designed to help customers not only acquire a strong online presence, but to also help the website reach a larger target audience.

The Majestic Warrior website further breaks down the perks that come with patronizing the company, “our free report allows you find out what your customers are saying about you online, search top business directories to find errors & optimization issues and also discover how visible your business is online to potential customers”.

Since 2011 the company has provided great results for clients in the water damage and fire damage industry. This announcement is sure to be met with optimism and a warm welcome by the home restoration industry. The company website offers a free service of analyzing and providing website reports on the summary of online reputation and visibility.

For special inquiries, get in touch with the company by phone or email. Visit the company’s website to learn more about the services offered and obtain a free reputation report of your website. The original press release can be found by visiting


Water damage digital marketing –

Water damage web design –

Water damage SEO services –


Majestic Warrior Launches Water Damage Online Marketing Specialization Read more on: website – MajesticWarrior


Majestic Warrior Launches New Utah Based Branch

Majestic Warrior has now launched online marketing services to local businesses in Utah. Our team is excited for the opportunity to help these small to medium sized businesses obtain results from their online marketing campaigns.

SEO, website design and social & brand marketing services that work.

Majestic Warrior announces new digital marketing agency branch launch in Utah.

Improvements and expansions are the most prominent signs of a thriving business. Majestic Warrior follows the norm by opening a brand-new branch in Utah to deliver high quality digital marketing services. The Utah agency will reportedly deliver on the following services: web design, search engine optimization (SEO) services, search engine marketing services (aka PPC/SEM), social media marketing and reputation management.

These days, businesses have to own dynamic websites to help the professional outlook of the organization. Having a professional look and proper optimization of SEO, PPC or social media campaigns is a solution that can benefit small businesses in Utah. The SEO, PPC and SEM services offered by the Utah based Majestic Warrior agency is geared towards promoting web content to the eyes of potential customers where they can see and patronize the services and products being advertised.

The company backs up its commitment to prospective clients with the statement off the website, “You can depend on Majestic Warrior for the wide array of online needs your business may have. In a world that is increasingly reliant on technology, you need to have experienced and skilled professionals on your side to make sure you have a strong online presence. You need to be where your customers are looking and searching for the services and products you offer. As a digital marketing company in Utah, you can leverage our experience in order to help your business grow and obtain new customers”.

For special inquiries, get in touch with Majestic Warrior today. Visit the company’s website to learn more about the services offered and obtain a free reputation report. To get tips and advice about online marketing, check out the company’s blog to learn more.

Original Press Release found published on


Utah online marketing –

Utah SEO –

Utah web design –


Contact Info:

Majestic Warrior
18631 N 19th Ave #158
Phoenix, Az 85027
(888) 717-6864

The post Majestic Warrior Launches New Utah Based Branch is republished from @majesticwarriordesigns


The Ultimate List Of Local Search Citations You Will Need

Why Citations Are Important to Rank in Local Maps

Citations are important and crucial in order to help you with your local SEO and local rankings online. These listings (aka citations) play an important role in your online marketing. Being listed on many major citations help your business in several ways:

  1. Gain authoritative backlinks
  2. Get traffic from these citation sources
  3. Help you rank in the major search engine Maps (Google Places, Bing Maps, Yahoo Maps)
  4. Help you get more customers, directly from the listing and indirectly from Maps Rankings

You may know how to find these citations and you may have built some of them on your own, but you need to make sure they are optimized well and include all available elements they allow. It is also important to keep adding new citations and know how many citations you need to stay ahead of your competitors. You also want to find niche related listings (which are more powerful as they are niche related) and hyper local citations. Hyper local citations are location specific to your area. For example in Arizona we have a local directory called Local First Arizona, which is considered a hyper local directory and these can be a very powerful listing source.

We mainly provide services in the US so most of our listings/citations are going to be focused on US businesses. Since online marketing changes and evolves, we will try to keep this list updated and ongoing. Some really good finds of online citations/social profiles do not always continue and end their services, so it is important to us to keep this updated. You also want to look into getting included in Data Aggregators, as these can help you get listed and found automatically on other citation sources. So they are important to include, but are not necessarily listings or citations.

The first section is going to be general citations and we will be providing industry specific citations. Some of the industry specific listings can be overlapping to our general list. We will also be adding more to our industry specific citations as we are only including a handful of industries on the original post. You can also make a copy of the list or download the list from our drive file. On the file there are multiple tabs at the bottom of the spreadsheet. There are so many sources available, we probably have missed some, if you think we have missed some please let us know so we can add them to the list.

If you are busy running your company and want an expert team to handle this process for you, get in touch with us today. This is a part of our local SEO strategy and we build links to these citations to increase their power, authority and trust. Besides our citation building campaign, we use other additional strategies to help your business get found on Google Maps. There are many citations on our list we use as examples of how you should build and fill out your listings.

Color Codes

  • Black  = Free
  • Red = Paid 
  • Green  = Most Important
  • Blue = Social Profiles


Important Data Aggregators

Express Update
Neustar Localeze


General Citation List
10 SEOs
4 Shared
Abi Find
Abi Logic
About Us
Advice Local
Angel List
Angie’s List
Apple Maps
Art Might
Best Brands Worldwide
Best Web Firms
Brand Yourself
Check My Review
City Insider
Click Blue
Crowd Reviews
Dex Media (AKA nSphere)
Discover Our Town
EZ Local
Find the Best
Find The Company
Flip Board
Get Fave
Google Places
Google Plus
Home Advisor
Hours Info
I Global
Identy Me
Judy’s Book
La Cartes
Local 6qube
Local Roll Call
Look Up Page
Magic Yellow
Map Creator
Master Moz
Meet Up
Merchant Circle
Mister What
My Huckleberry
My Sheriff
Pearl Trees
Picasa Web
Profile Index
Punch Bowl
Recommended Company
Slide Share
Social Media Today
Start Up Nation
Store Board
Thing Link
Top SEOs (powered by Yext)
Trust Link


Citation Lists by Profession (More Will Be Added)

Attorneys Specific Citations

American Institute Of Legal Counsel
American Lawyer Referral
Attorney Directory
Attorney Help
Attorney Pages
Attorneys Web List
Bankruptcy Attorney Directory
Center for Legal Solution
Find a Personal Injury Attorney
Find Law
Justice Finder
Law Link
Law Research
Lawyer Central
Lead Counsel
Lexis Nexis
More Law
State Lawyers
Super Lawyers
Us Legal
Wallet Hub
Your Local State Bar


Web Design Specific Citations

10 SEOs
Best Web Firms
Design Agency
Design Directory
Design Firms
Ez Find Web Design
Freelance Designers
Git Hub
My Folio
Online Designer Directory
Professional Web Design Directory
Slide Share
Stage 32
The Best Design
The Web Design Market
The Web Design Network
Top Design Directory
Top Design Firms
United States Web Design Directory
Web Design Finders
Web Designers By State
Web Professional
Which Web Design Company


Hyper Local Citations by State (More Will Be Added)


Ethical AZ
Local First AZ

The Ultimate List Of Local Search Citations You Will Need was originally published to website of Majestic Warrior


Majestic Warrior Launches Pawn Shop Marketing Business Specialization

The team at Majestic Warrior is making it a priority to specialize in certain industries and provide these niches the best resources available to help with their online marketing efforts.

Majestic Warrior offers their knowledge and experience in pawn shop marketing to businesses in the U.S.. The Phoenix-based firm has the expertise to assist others with setting up and optimizing pawn shop businesses.

Majestic Warrior and Shannon Adams are pleased to announce that their services include skilled marketing for businesses interested in launching a pawn shop business. On the website, there are multiple specific ways for pawnshops to maximize social media marketing. Pawn shops may accept a wide variety of items, including everything from property titles to video games. The expansion of the market is also due to a wider positive view due to television reality shows and the images of products which are available.

The expertise of the professionals at Majestic Warrior is utilized in their presentation of suitable techniques to expand the visibility of pawnshops. Some of the specific methods which are given include a constant flow of photos of items for sale and items which can be pawned; targeted social media ads; rewarding likes and shares on social media; and mini games. Active online methods for pawnshops can also create a buzz through the use of one-day deals, sales or actions.

An active social media page may include responding to inquiries from interested parties. A timely response to user questions is critical. Choosing one day weekly to post vintage items online can enhance customer response. Users of the website and social media outlets also like to see success stories. People in need of short term loans or cash for unwanted items can find solutions in a nearby pawn shop.

According to a representative from Majestic Warrior, “We can work with you and help you achieve success from your SEO and social media. We offer a variety of pawn shop local SEO packages to businesses, including the posting of blogs and content marketing. The methods used by the pros include web design, local search engine optimization, Google Places optimization for Pawn Shops and Search Engine Marketing (PPC). We specialize in pawn shop digital marketing.”

For more information, visit the web pages at or

First seen published on Press Advantage


Majestic Warrior Digital Marketing Agency
18631 N 19th Ave #158
Phoenix, AZ 85027
(888) 717-6864


Majestic Warrior Launches Pawn Shop Marketing Business Specialization was originally published on @google maps by Majestic Warrior


Majestic Warrior Launches Lawyer Digital Marketing Website And Business

Phoenix-based Majestic Warrior offers quality legal marketing services online and locally. The team specializes in lawyer digital marketing with a range of services.

Majestic Warrior is pleased to announce the establishment of a new business and website dedicated to legal marketing. The firm specializes in lawyer digital marketing, which includes services of web design, local search engine optimization, Google Places optimization for attorneys and search engine marketing (PPC). The firm offers more than just a typical digital agency services. The knowledgeable and experienced team at the company provides legal digital marketing help. The services provided by the legal marketing specialists will make the client’s practice stand out over the competition.

The Majestic Warrior team specializes in several legal focus areas. These include DUI attorney marketing, criminal lawyer marketing, divorce legal marketing and personal injury attorney marketing practices. Real estate lawyers and family law practices can also receive assistance with marketing of their services and websites. The team has the knowledge to handle digital marketing in order to reach a target audience in the local market.

Search engine optimization methods are geared toward converting website traffic into new clients. Majestic has helped many attorneys with creating a great website that has call to actions and is full of great content. The professionals provide local SEO, maps optimization and social media marketing for local legal practices. Attorneys require websites which are aesthetically pleasing, presentable, professional, filled with valuable information and can be easily navigated.

In addition to search engine optimization and website design, the team at Majestic Warrior offers experienced social media experts that posts weekly or daily to social media channels to increase the client’s exposure through social media channels. Modern business practices need brands to establish a strong online presence. The brands give them an edge over the competition, strengthen the brand enhance the number of clients over time. The Majestic team is able to increase the presence on the Web to bring clients to the legal firm.

For additional information about the team, visit the web pages at or

Originally seen published on


18631 N 19th Ave #158
Phoenix, Az 85027
(888) 717-6864


The following post Majestic Warrior Launches Lawyer Digital Marketing Website And Business is available on (MajesticWarrior)


Majestic Warrior’s Shield Wall SEO

Why Choose Majestic Warrior For Your SEO Campaign?

This is not necessarily a new process, but we use an improved concept of this principal that enables a stronger build of your online brand and enables content syndication across many different platforms. The purpose of the shield wall is to protect your main website and enhance your content marketing efforts in order to give a boost to your overall brand, social presence and traffic.

Image found on Gamespot and designed by Preparing For Glory

Image found on Gamespot and designed by Preparing For Glory

The “Shield Wall” has been used throughout history as a war tactic and strategy to protect the most important asset, you and your fellow warriors. We use this same strategy, but we are protecting your main website.

A Shield Wall is a tactic which was used mainly when the enemy archers shot a volley straight at the Phalanx formation. All units would lock their shields close together, so that the arrows would either be stopped or deflected. A Shield Wall can also be used when there is a sudden attack from the enemy heavy cavalry. Definition found on Quora, read more here.

This strategy has been used for several years and has had many different names. Some have called it FireWall SEO, some like SemanticMastery have called it IFTTT branded networks. There are many ways to build this network of branded properties, but it is how you use them and properly set them up to enhance your website rankings and traffic getting efforts. This creates a foundation for your SEO campaign with us and then we build upon this foundation to make it stronger and stronger. We handle the graphics, account setup and maintenance through our SEO programs.

Some of the properties on the core build are:

  • Blogspot
  • WordPress
  • Tumblr
  • Twitter
  • YouTube
  • Press Release (Part of our Content Marketing campaigns)

We actually use about 25 high domain authority properties on the initial core build of your Shield Wall SEO campaign. Once this is finished we release a newsworthy press release about your company that builds a lot more diversity into your branded network and website.

After the initial core build, we continue to grow this Shield Wall Network into a larger base of referring websites that increases your websites authority and brand at the same time. As we are building new properties, we are increasing the relevancy and trust of your core build.

All new content added is used to help grow the different silos of your business. It is also used to target specific keyword phrases your customers will be searching online in order to find your products or services.

We use this process with clients that hire us for:

Get in touch with us and find out how our Shield Wall SEO can help your business grow and obtain more customers from your online marketing.

Majestic Warrior
18631 N 19th Ave #158
Phoenix, Az 85027
(888) 717-6864



Originally found published on MajesticWarrior at

Setting Up Your Metadata For Optimal Online Success

What is Metadata and How Does it Apply to Your Website?

Metadata, as defined by Merriam-Webster, is data that describes other data. As vague as it sounds, when it comes to the Internet, it’s anything but. Throughout the Web, metadata is used to describe individual pages on a websites, allowing search engines to understand what each page portrays. Originally seen published on Yola at

Metadata has been used on websites for years and this key information is used to tell the search engine spiders what your content is about. Each and every page of your website has metadata and it is important to understand the key elements and what they are used for. You also need to know what the most important components are in the data, how they are used and what you need to avoid to make sure you are using this information to best represent each page on your website. Google as a whole ranks web pages not websites, this is why each page of your website needs to be structured properly to attract the search engines and potential customers. It is an art to be able to do both and remember conversions. Your website authority and trust of your overall website plays a factor in how well a page performs, but the algorithm is designed to rank pages of your website based on different elements (We will discuss this more later and how your overall website trust and authority affects pages on your website). The best way to optimize the page and your website is to discuss 1 topic on a page.


What are the meta data Elements of a Page?

  • Title Tag – This is the title of the page and tells google what your page is about. The title tag should be 60 characters or less and have your most important keywords in the very beginning of the page. For example: on our affordable website design page, our title tag is Web Design Services Phoenix – Website Development | MajesticWarrior. This title tag is 67 characters because of the brand added on at the end. We are ok with this because the main targeted title of the page is within the 60 character limit. The actual code will look something like: “< title > This is the Page Title < /title >” when viewing the source code of a web page.
  • Header Tags – There are H1, H2, H3, H4, H5 and H6 Header tags that are allowed on each page. You do not want more than 1 H1 tag and H2 tags are used to clearly define a separate sub category. H3 tags are used for sub categories under the H2. Keep in mind that you want to make sure the page is talking about the same thing. Below you will find a good example of using an H2 tag and an H3 tag, where both are talking about the same topic, but the H3 is a sub topic of the main topic.
    • An example could look something like this:
    • H2 – Are You Looking for an SEO Company?
    • H3 – We are Local SEO Experts
    • H4 – Citation Building Helps you with your local seo
  • Meta Description – The meta description is one to two sentences telling potential prospects and the search engines what your page is about. You can even use this to help sell your company and why choose you over your competition. Well crafted page descriptions help you with your online marketing efforts. Based upon the search that was performed by the end user, Google’s search engine may also pull in a different description from your content that it thinks is more relevant to the search. The actual code will look something like: < meta name =”description” content = “This is where the description data will be located” / >  when viewing the source code of the web page.
  • Meta Keywords – Meta keywords are no longer used by Google, but are used by Bing and Yahoo. So they can still have some warrant on why to use them. You need to use these sparingly as they can affect your keyword density of the page. You do not want to stuff the keywords section full of your keywords that apply to the page. This can have a negative impact on Google search results, but help with other major search engines. Google represents about 65% of all searches online. The actual code will look something like <meta name=”keywords” content=”META Tags, Tips, Metadata Elements”>

  • Alt Tags – Alt tags are used to tag an image. Google spiders can not read images and therefore depend on alt tags, caption tags and the description of the image. This helps the search engines understand what the image is and what it portraying. You want to use good images that are relevant and demonstrate what you are talking about.

    • ***You can go one step farther on .jpg images and add metadata to the images themselves. On any .jpg image you can right click and at the bottom the menu that pulls up there is a properties button. Click this and it brings up the properties of the image. Then click on details and here you can add a title, subject, rating, tags and comments. The comments can be used to describe the image, but you can also tag the image your NAP info as well along with your website under the NAP info. If the image gets downloaded and used, it can point citations back to your website also known as co-citations. After you have done this you can also Geo Tag the image as well. There is a lot that can be done to an image to help your SEO campaign.
  • Schema Markup – Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. One of the latest evolution’s in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). Defined from

We use a WordPress plugin called Project Supremacy V2. This is a free 14 day free trial to see how it works and how it can help your website. (This is an affiliate link) This plugin helps insert JSON Schema structured data markup into your website very easily with your name, address, phone number (NAP info) and related brand properties. This is a code that structures the data in a way that makes it easier for the search engines to determine what the page is about. It can also help you with your on page optimization and geo tagging images. This plugin is a must for most websites and it is very robust. It can help with local business sites, affiliate, eCommerce, blogging etc. Every website can benefit from structured data.



Some Key points to remember about Metadata:

1. When used effectively Metadata can have a significant impact on a page ranking better for targeted Keywords.

2. A well-crafted Title and Description can help motivate searchers to click through to your website.

3. Missing or incomplete Metadata can limit search engines and prevents pages from ranking.

4. Clicks to your web page are more important that just showing up in the search results (impressions) so write compelling Title and Descriptions

5. Create unique Titles and Descriptions for all pages.

It’s worth it to take the time to do it right and create engaging and informative Titles and Descriptions. After taking the time to create the content on the page make the extra effort to help potential visitors find your content. This was first seen published on Sitepoint at


Additional Key Points – Things to Watch Out For

There has been a lot of analysis and studies done on proper Title tag, URL structure and H1 Tag and its ranking performance in Google. There is a mixed response on whether you should have these be the same or different. One of the easiest things to do is over optimize a page on your website. When you think about it, if you are targeting blue widgets and your domain is bluewidgetsexpress(dot)com and you create an internal page that is bluewidgetsexpress(dot)com/blue-widget-reviews/ or bluewidgetsexpress(dot)com/best-blue-widgets/ this is having the keywords in the URL structure 2 times. Then the title tag would also be something like Best Blue Widget Reviews and your H1 tag would also be Blue Widget Reviews, well this is clearly an over-optimized page trying to rank for Blue Widget Reviews. Then when backlinks are being built to the page most of the time they are being built as Blue Widget Reviews or bluewidgetsexpress(dot)com/blue-widget-reviews/ this causes an even bigger issue with the backlink profile of that page. This was a bit extreme, but it gets the point across on what not to do with your metadata and URL structure.

We incorporate a few different techniques that can be used to effectively rank your page and help visitors get a clear understand of what the page is about. We use these techniques based upon different factors of the current website structure and backlink profile of the website.

One Example would be:

  • Title – Blue Widgets Reviews To Make An Informed Decision
  • URL – bluewidgetsexpress(dot)com/reviews/
  • H1 – What You Need to Know About Blue Widgets and How They Can Help You

You can also use the URL structure to target a synonym of your target and the title for the exact keyword since the title has more weight to the ranking algorithm. This way your page can rank and pull in traffic from different ways the searcher might search for your products and services. After all, there are many ways someone can type in a search looking for a Plumber in Phoenix. They may search plumber, plumbers, plumbing service Phoenix etc. This is just an example to help you avoid overoptimizing different pages on your website. It’s all about the keywords, but it’s not. Sounds contradictory, but it is this way because there are over 200 ranking factors that the Google algorithm uses to rank websites and website pages. Some things to keep in mind are the title tag, URL structure, H1 tag, the keyword density of the page (use SEO Centro here to measure page keyword density) and the anchor text backlinks that are pointing at that page. If you use a keyword rich URL structure, you need to watch more with your title tag, header tag and backlink anchor text profile for that page. Make your content is natural, for the end user and you will have more success.


What are the Most Important Metadata Factors?

  1. Title Tag has been classified as being one of the most important factors of on page optimization.
  2. Meta Description
  3. URL Structure – Simple or Complex Silo Strucutre – See which is set up as a complex silo. main domain –> website design –> optimized –> post
  4. H1 Tags
  5. H2 Tags

Good tips for the small business and help you with your online content marketing and metadata.

Help the major search engines understand and focus on what is important in your site!

Setting Up Your Metadata For Optimal Online Success was first seen on MajesticWarrior U.S.