Majestic Warrior’s Shield Wall SEO

Why Choose Majestic Warrior For Your SEO Campaign?

This is not necessarily a new process, but we use an improved concept of this principal that enables a stronger build of your online brand and enables content syndication across many different platforms. The purpose of the shield wall is to protect your main website and enhance your content marketing efforts in order to give a boost to your overall brand, social presence and traffic.

Image found on Gamespot and designed by Preparing For Glory

Image found on Gamespot and designed by Preparing For Glory

The “Shield Wall” has been used throughout history as a war tactic and strategy to protect the most important asset, you and your fellow warriors. We use this same strategy, but we are protecting your main website.

A Shield Wall is a tactic which was used mainly when the enemy archers shot a volley straight at the Phalanx formation. All units would lock their shields close together, so that the arrows would either be stopped or deflected. A Shield Wall can also be used when there is a sudden attack from the enemy heavy cavalry. Definition found on Quora, read more here.

This strategy has been used for several years and has had many different names. Some have called it FireWall SEO, some like SemanticMastery have called it IFTTT branded networks. There are many ways to build this network of branded properties, but it is how you use them and properly set them up to enhance your website rankings and traffic getting efforts. This creates a foundation for your SEO campaign with us and then we build upon this foundation to make it stronger and stronger. We handle the graphics, account setup and maintenance through our SEO programs.

Some of the properties on the core build are:

  • Blogspot
  • WordPress
  • Tumblr
  • Twitter
  • YouTube
  • Press Release (Part of our Content Marketing campaigns)

We actually use about 25 high domain authority properties on the initial core build of your Shield Wall SEO campaign. Once this is finished we release a newsworthy press release about your company that builds a lot more diversity into your branded network and website.

After the initial core build, we continue to grow this Shield Wall Network into a larger base of referring websites that increases your websites authority and brand at the same time. As we are building new properties, we are increasing the relevancy and trust of your core build.

All new content added is used to help grow the different silos of your business. It is also used to target specific keyword phrases your customers will be searching online in order to find your products or services.

We use this process with clients that hire us for:

Get in touch with us and find out how our Shield Wall SEO can help your business grow and obtain more customers from your online marketing.

Majestic Warrior
18631 N 19th Ave #158
Phoenix, Az 85027
(888) 717-6864

 

 

Originally found published on MajesticWarrior at http://www.majesticwarrior.net/seo/local/shield-wall-optimization/

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Setting Up Your Metadata For Optimal Online Success

What is Metadata and How Does it Apply to Your Website?

Metadata, as defined by Merriam-Webster, is data that describes other data. As vague as it sounds, when it comes to the Internet, it’s anything but. Throughout the Web, metadata is used to describe individual pages on a websites, allowing search engines to understand what each page portrays. Originally seen published on Yola at https://www.yola.com/blog/3-key-tips-to-adding-in-your-sites-metadata/

Metadata has been used on websites for years and this key information is used to tell the search engine spiders what your content is about. Each and every page of your website has metadata and it is important to understand the key elements and what they are used for. You also need to know what the most important components are in the data, how they are used and what you need to avoid to make sure you are using this information to best represent each page on your website. Google as a whole ranks web pages not websites, this is why each page of your website needs to be structured properly to attract the search engines and potential customers. It is an art to be able to do both and remember conversions. Your website authority and trust of your overall website plays a factor in how well a page performs, but the algorithm is designed to rank pages of your website based on different elements (We will discuss this more later and how your overall website trust and authority affects pages on your website). The best way to optimize the page and your website is to discuss 1 topic on a page.

 

What are the meta data Elements of a Page?

  • Title Tag – This is the title of the page and tells google what your page is about. The title tag should be 60 characters or less and have your most important keywords in the very beginning of the page. For example: on our affordable website design page, our title tag is Web Design Services Phoenix – Website Development | MajesticWarrior. This title tag is 67 characters because of the brand added on at the end. We are ok with this because the main targeted title of the page is within the 60 character limit. The actual code will look something like: “< title > This is the Page Title < /title >” when viewing the source code of a web page.
  • Header Tags – There are H1, H2, H3, H4, H5 and H6 Header tags that are allowed on each page. You do not want more than 1 H1 tag and H2 tags are used to clearly define a separate sub category. H3 tags are used for sub categories under the H2. Keep in mind that you want to make sure the page is talking about the same thing. Below you will find a good example of using an H2 tag and an H3 tag, where both are talking about the same topic, but the H3 is a sub topic of the main topic.
    • An example could look something like this:
    • H2 – Are You Looking for an SEO Company?
    • H3 – We are Local SEO Experts
    • H4 – Citation Building Helps you with your local seo
  • Meta Description – The meta description is one to two sentences telling potential prospects and the search engines what your page is about. You can even use this to help sell your company and why choose you over your competition. Well crafted page descriptions help you with your online marketing efforts. Based upon the search that was performed by the end user, Google’s search engine may also pull in a different description from your content that it thinks is more relevant to the search. The actual code will look something like: < meta name =”description” content = “This is where the description data will be located” / >  when viewing the source code of the web page.
  • Meta Keywords – Meta keywords are no longer used by Google, but are used by Bing and Yahoo. So they can still have some warrant on why to use them. You need to use these sparingly as they can affect your keyword density of the page. You do not want to stuff the keywords section full of your keywords that apply to the page. This can have a negative impact on Google search results, but help with other major search engines. Google represents about 65% of all searches online. The actual code will look something like <meta name=”keywords” content=”META Tags, Tips, Metadata Elements”>

  • Alt Tags – Alt tags are used to tag an image. Google spiders can not read images and therefore depend on alt tags, caption tags and the description of the image. This helps the search engines understand what the image is and what it portraying. You want to use good images that are relevant and demonstrate what you are talking about.

    • ***You can go one step farther on .jpg images and add metadata to the images themselves. On any .jpg image you can right click and at the bottom the menu that pulls up there is a properties button. Click this and it brings up the properties of the image. Then click on details and here you can add a title, subject, rating, tags and comments. The comments can be used to describe the image, but you can also tag the image your NAP info as well along with your website under the NAP info. If the image gets downloaded and used, it can point citations back to your website also known as co-citations. After you have done this you can also Geo Tag the image as well. There is a lot that can be done to an image to help your SEO campaign.
  • Schema Markup – Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. One of the latest evolution’s in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). Defined from https://blog.kissmetrics.com/get-started-using-schema/

We use a WordPress plugin called Project Supremacy V2. This is a free 14 day free trial to see how it works and how it can help your website. (This is an affiliate link) This plugin helps insert JSON Schema structured data markup into your website very easily with your name, address, phone number (NAP info) and related brand properties. This is a code that structures the data in a way that makes it easier for the search engines to determine what the page is about. It can also help you with your on page optimization and geo tagging images. This plugin is a must for most websites and it is very robust. It can help with local business sites, affiliate, eCommerce, blogging etc. Every website can benefit from structured data.

 

 

Some Key points to remember about Metadata:

1. When used effectively Metadata can have a significant impact on a page ranking better for targeted Keywords.

2. A well-crafted Title and Description can help motivate searchers to click through to your website.

3. Missing or incomplete Metadata can limit search engines and prevents pages from ranking.

4. Clicks to your web page are more important that just showing up in the search results (impressions) so write compelling Title and Descriptions

5. Create unique Titles and Descriptions for all pages.

It’s worth it to take the time to do it right and create engaging and informative Titles and Descriptions. After taking the time to create the content on the page make the extra effort to help potential visitors find your content. This was first seen published on Sitepoint at https://www.sitepoint.com/meta-tags-html-basics-best-practices/

 

Additional Key Points – Things to Watch Out For

There has been a lot of analysis and studies done on proper Title tag, URL structure and H1 Tag and its ranking performance in Google. There is a mixed response on whether you should have these be the same or different. One of the easiest things to do is over optimize a page on your website. When you think about it, if you are targeting blue widgets and your domain is bluewidgetsexpress(dot)com and you create an internal page that is bluewidgetsexpress(dot)com/blue-widget-reviews/ or bluewidgetsexpress(dot)com/best-blue-widgets/ this is having the keywords in the URL structure 2 times. Then the title tag would also be something like Best Blue Widget Reviews and your H1 tag would also be Blue Widget Reviews, well this is clearly an over-optimized page trying to rank for Blue Widget Reviews. Then when backlinks are being built to the page most of the time they are being built as Blue Widget Reviews or bluewidgetsexpress(dot)com/blue-widget-reviews/ this causes an even bigger issue with the backlink profile of that page. This was a bit extreme, but it gets the point across on what not to do with your metadata and URL structure.

We incorporate a few different techniques that can be used to effectively rank your page and help visitors get a clear understand of what the page is about. We use these techniques based upon different factors of the current website structure and backlink profile of the website.

One Example would be:

  • Title – Blue Widgets Reviews To Make An Informed Decision
  • URL – bluewidgetsexpress(dot)com/reviews/
  • H1 – What You Need to Know About Blue Widgets and How They Can Help You

You can also use the URL structure to target a synonym of your target and the title for the exact keyword since the title has more weight to the ranking algorithm. This way your page can rank and pull in traffic from different ways the searcher might search for your products and services. After all, there are many ways someone can type in a search looking for a Plumber in Phoenix. They may search plumber, plumbers, plumbing service Phoenix etc. This is just an example to help you avoid overoptimizing different pages on your website. It’s all about the keywords, but it’s not. Sounds contradictory, but it is this way because there are over 200 ranking factors that the Google algorithm uses to rank websites and website pages. Some things to keep in mind are the title tag, URL structure, H1 tag, the keyword density of the page (use SEO Centro here to measure page keyword density) and the anchor text backlinks that are pointing at that page. If you use a keyword rich URL structure, you need to watch more with your title tag, header tag and backlink anchor text profile for that page. Make your content is natural, for the end user and you will have more success.

 

What are the Most Important Metadata Factors?

  1. Title Tag has been classified as being one of the most important factors of on page optimization.
  2. Meta Description
  3. URL Structure – Simple or Complex Silo Strucutre – See http://www.majesticwarrior.net/website-design/optimized/silo-website-vs-standard-website/ which is set up as a complex silo. main domain –> website design –> optimized –> post
  4. H1 Tags
  5. H2 Tags

Good tips for the small business and help you with your online content marketing and metadata.

Help the major search engines understand and focus on what is important in your site!

Setting Up Your Metadata For Optimal Online Success was first seen on MajesticWarrior U.S.

from http://www.majesticwarrior.net/website-design/optimized/setting-up-your-metadata-for-optimal-success/

Silo Website vs Standard Website

WHY YOU WANT A SILO WEBSITE

When we create a website, we are creating a Silo website to enhance the websites performance. There are 2 types of silos, simple and complex. Before we get to the difference between a simple silo and a complex silo, I want to discuss what is a silo website and the importance of having a website that is set up this way. Many developers do not design with an SEO mindset and are mainly focusing on visual appeal and proper layout of the page itself. More and more website developers are starting to add in core SEO on page optimization techniques into building the website, but are still lacking in building a structured silo website.

 

Standard Web Sites Without A Silo Structure

A standard silo website is just a website that has a home page, product or services pages, a blog and contact us. So using an auto repair company as an example, many standard websites  that are not set up as a silo will look something like this:

 

navigation_menu_standard_website

businessnameexample.com/auto-repair/
businessnameexample.com/brake repair/
businessnameexample.com/clutch repair/
businessnameexample.com/radiator repair/

So the pages would be auto repair, brake repair, transmission repair, engine repair, brake repair, radiator repair and none of the pages are interlinked or if they are, their linked between what could be main categories. This is a normal website that is using a products page, services page or a drop down menu with the different services. These websites can be effective, but what we have found is using a silo for the different core aspects of your business are more effective.

 

What is SEO Website Silo Architecture?

Website silo architecture is an internal website linking structure that (when executed properly) will tend to create higher rankings on the search engine for keywords contained within the silo structure. Usually, a silo structure has a silo landing page in which three to five keywords can be targeted for ranking, preferably with one overlying topical theme.

Website silo architecture was first taught as early as 2003 by our original SE0 mentor Bruce Clay, from Bruce Clay Inc. You can see the full post at http://themezoom-neuroeconomics.com/SEO_Website_Silo_Architecture

 

A silo is a design of the website to create a grouping of related pages or posts through linking or a directory style to establish different content themes of the business. Take auto repair for example: auto repair is one main category, transmission repair is another and engine repair can be another. Each of these main focus areas can have sub categories under each one of them. Under auto repair you can classify brake repair, radiator repair, starter repair, clutch repair all under auto repair services. Then do the same for transmission and engine. See diagram below which is a simple silo structure.

website-3-layer-blog-simple-silo-build

In this diagram, there are 4 main categories that are being targeted and then there are supporting posts to the 4 main categories. It is important to make sure you do not interlink between the pages, categories and posts. It is important to however interlink the same page/category with the same silo posts and the silo posts from the same main category with each other. This silo structure tells google that those pages/posts are covering 1 main topic with sub topics. This is why the silo structure can be effective in helping a website rank better in the search engines. When a backlink is created or earned to the main page or posts to that silo, the link juice is shared among the entire silo. Every business typically has multiple silos under one roof. Take an attorney that practices DUI, criminal, juvenile and bankruptcy, these are all different silos and earning channels for the practice. Just as they are different revenue generating items for the business, the website should also be set up accordingly. This will keep the website structured best for the major search engines.

 

The Difference Between a Complex and Simple Silo Structure

Now that we know what a simple silo structure is, we can discuss a complex silo and what the difference is. A complex silo is just like it sounds and can be very complex for several reasons and is very important to properly plan out a complex silo structure. It can take a few hours to ensure proper execution of this style of website, but can be very effective and worth the extra effort. In theory, because of the design of a complex silo, it may not require as much links to be as effective as a simple silo structure in helping your website rank better. This type of website also requires a lot more content. Majestic Warrior was built as a complex silo. Our Silo Page or the Top of the silo is website design, then optimized website is a silo page or sub topic of web design and this post is a sub topic of optimized websites as we create silo websites primarily. A complex silo helps build authority throughout each silo of the business/website, although a complex silo can be more powerful than that of a simple silo, not all local niche websites need a complex to be built. There are many ways to build a complex silo, pitfalls and plugins that can help with structuring your website this way.

Image Provided by Theme Zoom

Virtual Silos and Directory Style Silos

A virtual style silo can be built by using just links between the pages and posts. You can build internal links in the content itself that links to the topic page and sub topic posts. So you would see something like:

businessnameexample.com/auto-repair/
businessnameexample.com/brake repair/
businessnameexample.com/clutch repair/
businessnameexample.com/radiator repair/

With this example you would interlink between the pages through the content or even at the bottom of the page as extra resources. The main or top of the silo would be auto repair and brake, clutch and radiator are subtopics of auto repair. This would be considered a virtual silo and can be created on many sites and even existing websites.

 

Directory Style Silos

These types of silos are the ones that take hours to properly lay out before you start. Bruce Clay is one of the first designers that started to incorporate a silo structure website back in 2003.

He discussed directory silos in depth at http://www.bruceclay.com/seo/silo.htm

Directory silos reinforce themes by grouping like content pages under one, highly organized directory. A minimum of five content pages are needed to establish the theme and each must be named to reinforce the subject matter. Without a clear directory structure, visitors and search engines are easily lost as to the purpose and theme of the site.

Think of a directory silo like a file cabinet. In order for the file cabinet to be effective, everything must remain tightly grouped in its place and filed under the appropriate structured heading. Every distinct category will have its own heading. This means if you are a site specializing in peanut butter, all of your creamy peanut butter pages would be grouped together and all of your chunky peanut butter pages would be grouped together. The two would never be mixed as either content or cross-linking.

A creamy peanut butter silo might look something like this:

Peanutbuttersite.com/creamy/traditional.html
Peanutbuttersite.com/creamy/organic.html
Peanutbuttersite.com/creamy/lowfat.html
Peanutbuttersite.com/creamy/jellyhybrid.html
Peanutbuttersite.com/creamy/honeyroasted.html

In the example above, each page is named to help the search engines see the like theme. The directory naming system helps establish that these pages are all about creamy peanut butter. Sticking to this format will help prevent your themes from blurring.

From this example you can see that creamy peanut butter can be broken down significantly into different types of sub topics. When building your structure this way and interlinking in the same silo gives the strength and power to rank all pages in that silo covering the different topics and sub topics. All five pages would link to the main creamy page telling the search engines that these pages are related to the main category or creamy page. This is what makes a silo structure so powerful and why we use them.

 

Pitfalls of A Silo and Not Setting it Up Properly

There are many pitfalls to creating a silo simple or complex and that is why they can take a while to set up and execute. One of the most common pitfalls is using the same keyword in the Silo Page or Post page. Lets say your domain is garagedoorrepairfromexpertsusa.com, then you create a directory page that looks like garagedoorrepairfromexpertsusa.com/garage-door-repair/ you would be surprise how often this is done and this can trigger over-optimization penalties. The problem with this is having garage door repair in the main URL and then also having garage door repair as a page itself. This was an extreme example, but I hope you get the idea. The same problem can happen with a branded domain where it could be Bobsdoorsandopeners.com/garage-door-repair/. Looking at this domain and page, this would be a great setup for the initial build of the silo, but with a complex silo, there are following pages. Lets say the next page is Bobsdoorsandopeners.com/garage-door-repair/garage-door-repair-phoenix/ again this can be another pitfall and you are repeating the same keyword phrase two times in the same URL. A better way this should be done in this case would be Bobsdoorsandopeners.com/garage-door-repair/phoenix/ and this helps avoid over-optimization of the silo and website.

This is why when we build a new website we utilize a simple or complex silo structure in the website. When we take over a website, in many cases a silo has not been built or has not been built properly we try our best with page redirects and interlinking to create a silo structure in your existing website. Get in touch with us today and see how we can help your website perform better with a good silo structure and on-page optimization.

Post was first seen published on MajesticWarrior at http://www.majesticwarrior.net/website-design/optimized/silo-website-vs-standard-website/